Soft on bums, tough on waste.

At Sugar Cheeks, we believe toilet roll should be soft on your bum and kind to the planet. That’s why we use bagasse — the natural fibre left after sugarcane is pressed — turning waste into something wonderful.

Unlike bamboo or tree-based tissue, bagasse needs no extra farmland, no forests cut down, and no greenwashing. Just genuine, sustainable comfort.

We exist to prove that even the cheekiest of products can make a big difference: softer rolls for happier cheeks, and smarter choices for a cleaner planet.